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Shaina Zalma Ostroff, President

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Prior to launching Reach Public Relations, Shaina was vice president at Crier Communications, a leading food PR firm in Beverly Hills, and was responsible for developing and executing the public relations campaigns on behalf of her clients. With over eleven years experience in communications, her specialty is national and regional, consumer and trade media relations for all-natural food and healthy-lifestyle consumer product brands. Placements in traditional, online and social media include the Today Show, Good Morning America, NY Times, WSJ, Inc. magazine, Fox Business, Good Housekeeping, Huffington Post, Real Simple, Prevention magazine, and much, much more. Email: shaina@reach-pr.com


Heather Wakely, Account Executive

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With a background in marketing and advertising, Heather joined Reach Public Relations after a move from San Francisco. A foodie at heart with a green thumb and passion for writing, the food and healthy lifestyle brands that the company represents are a natural fit. A right arm support to Shaina, her roles vary from media relations to reporting. Email: heather@reach-pr.com


Amy Alfaro, Social Media Marketing


For our clients looking for social media marketing support, Reach PR teams with Amy Alfaro of The Alfa Agency. The Alfa Agency is a boutique, social media agency based in Los Angeles, which specializes in representing natural food companies and brings with it nearly a decade of experience managing social media for brands of all sizes.

Email: amy@thealfaagency.com, Website: www.thealfaagency.com