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Shaina Zalma Ostroff, President

hoto Credit:  Peter Hellberg

Prior to launching Reach Public Relations, Shaina was vice president at Crier Communications, a leading food PR firm in Beverly Hills, and was responsible for developing and executing the public relations campaigns on behalf of her clients. With over eleven years experience in communications, her specialty is national and regional, consumer and trade media relations for all-natural food and healthy-lifestyle consumer product brands. Placements in traditional, online and social media include the Today Show, Good Morning America, NY Times, WSJ, Inc. magazine, Fox Business, Good Housekeeping, Huffington Post, Real Simple, Prevention magazine, and much, much more. Email: shaina@reach-pr.com


Heather Wakely, Account Executive

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With a background in marketing and advertising, Heather joined Reach Public Relations after a move from San Francisco. A foodie at heart with a green thumb and passion for writing, the food and healthy lifestyle brands that the company represents are a natural fit. A right arm support to Shaina, her roles vary from media relations to reporting. Email: heather@reach-pr.com


Mollie Harris, Food Photography and Recipes

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To deliver clients engaging, shareable content in the form of branded recipes, food photography, video and blog posts, Reach PR teams with Mollie Harris and her team at Heart Creative. Working exclusively with natural food and beverage brands, they transform products and recipes into powerful marketing and brand tools to engage consumers and drive sales. Email: mollie@heartcca.com, Website: www.heartcca.com


David Abed, Social Media 

hoto Credit:  Mitya Ku

A social media guru with acting chops to boot, Dave's background includes six years of working within social media for two public relations firms. At Crier Communications, he was the social media director in charge of strategy and implementation for all clients. In 2012, he branched out on his own to bring the world Social Media by Dave and is the official social media partner of Reach Public Relations. Email: david@reach-pr.com